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Products Velvetone Base Makeup

Product Code:1110


Velvetone makes your skin look and feel like velvet and gives you 25+ SPF protection. It appears translucent on the skin and makes up for imperfections in skin tone and color so no one will even suspect that you’re wearing makeup!

Velvetone is a sheer liquid mineral base makeup. It is the perfect way to even out skin tone, or correct for color or redness without having that cakey look or the tale-tell line on your jaw. It also never settles into lines or rubs off onto collars. It feels as though you have nothing on and yet covers completely! Velvetone also color corrects to your skin tone within 5 minutes of applying so there is no need to apply past the jaw line. Since no one has exactly the same shade of skin we consider this is a miracle formula that gives every skin tone a vibrant healthy luminosity.

This amazing formula was developed in 1932, before any of us knew the dangers of sun damage, but one of the key ingredients is Titanium Dioxide which is one of only 3 natural minerals on earth known to block UVA and UVB rays. This naturally occurring mineral refracts light like a cut diamond when the sunlight touches your skin. This is why Velvetone creates that illuminated, radiant look.

Velvetone also creates a protective buffer over the pores to keep out dirt, pollutants and irritants. This happens because minerals sit topically on the skin. We can’t absorb them. Chemicals in competitors foundations are readily absorbed and can cause health problems.

We urge you to wear Velvetone daily, whether indoors or out. Sun spots and cancers can be avoided!

Most people can wear several shades of Velvetone without an issue. However, choosing a shade close to your own skin tone will ensure a natural look. Velvetone was made to be worn on top of Day Moisture Cream. Velvetone is water-resistant but removes easily with Cleansing Cream. Velvetone is fragrance free.

Velvetone Colors:

  • Town Talk - Light Porcelain / Lightest Skin Tone

  • Mocha – Light Beige / Light Skin Tone without any pink tones

  • Peach Bloom - Light Cool Rose / For Blond, Blue Eyed people with pink undertones

  • Magic Touch - Medium Rose Beige / For people with fair skin, darker hair and eyes and pink undertones

  • Naturglo – Light Beige / Light Olive tone without any pink tones

  • Cali – Medium Beige / Medium Olive tone

  • Sun Mocha - Suntan

  • Caliente – Deep Dark Suntan


1 oz. Bottle

Samples of any of these colors are available for $1.00 ea.

Availability: In stock


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Purified Water, Steric Acid, Titanium Dioxide, Triethanolamine, Minerals & Oxides

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Customer Reviews

Oh man is this the best make-up!
It's light and covers well, it feels like I have nothing on which I love. It goes on smooth, and easily. I feel great when I have it on and wear it most days. I never have to worry about my skin breaking out with consecutive use. It's fantastic, a perfect fit! Review by Kis
Don't ever go away!
Thank you so much for still selling my Magic Touch makeup. I have been using it for just over 50 years. I don't leave home without it - ha-ha - on my face. Review by Eleanor
Where can I see the color chart for this product prior to ordering?

*** Edna Skin Care Replies...***
The color chart is the second image - it looks like colored circles. If you double-click on it the image will pop-out so you will be able to see it better. Please be aware that colors look different on every monitor so we suggest that you read through the descriptions before choosing a color, or call us at (800) 536-EDNA (3362) to have us help you pick out a few colors to try before committing to a full bottle.
Review by Cynthia
I love Velvetone!
I tried the Velvetone today and love it too! I'm just so happy to have found you guys! Please don't ever stop making this stuff. Review by Shelley
Velvetone is the best foundation.
I have been using Velvetone since 1952 and can’t find a better foundation. (I wear the Mocha.) I have tried to find something to purchase locally but I always end up coming back. It’s just the best! Review by Nan
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